About the Company:

LTIMindtree is a global technology consulting and digital solutions company enabling enterprises to reimagine business models, accelerate innovation, and drive growth through digital technologies. As a digital transformation partner to over 700 clients, the company operates in more than 40 countries with 86,000+ professionals.

About the Role:

As a Marketo Developer, you will play a critical role in designing, developing, and deploying marketing campaign solutions. You’ll work closely with stakeholders to gather requirements, map customer data, integrate platforms, and create high-quality marketing assets like landing pages and templates. You’ll also be a key contributor to enhancing LTIMindtree’s marketing capabilities and ensuring best practices in campaign management.

Key Responsibilities:

• Act as the main liaison during technology implementations, ensuring clarity of requirements.
• Design campaign workflows, map customer data, and develop solutions for multichannel marketing programs.
• Build and enhance marketing capabilities with an understanding of ROI measurements.
• Stay updated on digital marketing trends, including online-offline channel integration and mobile channel data management.
• Create responsive landing pages and email templates.
• Manage integrations of Salesforce, websites, MDM, and other third-party tools with Marketo.
• Work with REST and SOAP APIs for system integrations.
• Perform testing and ensure the quality of new and updated capabilities before release.
• Independently deliver end-to-end solutions.
• Work with tools like Litmus for email testing and optimization.

Key Technical Skills:

Marketo, HTML, CSS, Velocity Scripting, Basic SQL, REST API, JavaScript, Bootstrap, Responsive Web Design, SOAP API, Salesforce Integration, MDM Integration, Litmus

Requirements:

• Proven experience in Marketo lead management and customer data handling.
• Strong understanding of marketing promotions processes and marketing cloud data architecture.
• Hands-on experience in HTML, CSS, JavaScript, SQL, and responsive design frameworks.
• Experience in integrating Marketo with Salesforce, websites, and other tools using REST/SOAP APIs.
• Ability to work independently and provide best practice solutions to clients.
• Adequate knowledge of marketing technology architecture, configuration, and scalability.
• Good communication skills to gather requirements effectively.

Good to Have:

• Experience with proposal preparation, architecture recommendations, and system sizing.
• Exposure to other campaign management products.
• Advanced digital marketing skills.
• Administration and installation expertise in marketing technologies.